Frances Parsons portrays subtle feminine traits. It is a sophisticated, minimal, not too showy brand.
Soft, romantic, organic, conscious, and uniquely crafted unlike similar mass-marketed product.
These bags are unique and showcase hand made designs and materials that you can't find everywhere.
Similarly the typographic and colourful elements incorporated in the Frances Parsons brand are to reflect the longevity of such characteristics. The way that Frances Parsons is visually represented boldy differentiates it from all other competitive brands.
Meghan, from Frances Parsons, approached me with a product and a vision in mind – our goal was to present a brand by creating a visual language (logo, colours etc.) that appealed to her target niche and reflected the subtle traits of their uniquely crafted pieces.
- VISUAL IDENTITY + CREATIVE DIRECTION
- PACKAGE DESIGN + PRINTED MATERIALS