Kate watkinson photographs

Kate is a Hamilton-based lifestyle and intimate moment photographer.  She finds inspiration in community and connection, travel, food and hospitality.  Kate loves to work collaboratively to showcase local businesses that share in these values

 

Brand development + Website

Brand Key words

Brand overview

KIND
CREATIVE
VULNERABLE
COMPASSIONATE
COLLABORATIVE
ELEVATED

After nearly 10 years in the industry, Kate's love and ambition for photography has grown just as much as her technical skill. Over those ten years her vision has also changed – our goal was to present a brand that appealed more to her new target niche of local businesses seeking out commercial and lifestyle imagery for their projects, services or hospitality spaces.
Together we created an elevated brand experience that evokes the feeling of peering into a bespoke lifestyle magazine that also clearly communicates Kate's new direction to her clients. Kate not only wanted to move her work into a new direction, but the day to day tasks of her business have also evolved. With a family and young child to care for, Kate's time and values have shifted. Together we created strategies, guides, and introduced new tools and systems into Kate's business to optimize her time to create more space for the things that matter most to her and also to create a meaningful experience for her clients.

 

WHAT WE ACHIEVED TOGETHER

DELIVERABLES

- BRAND STRATEGY + REFINED MESSAGING
- SYSTEMS/TOOLS FOR DAY-TO-DAY BUSINESS
- FULL LOGO SUITE + VISUAL IDENTITY
- WEBSITE DESIGN + DEVELOPMENT
- BRANDED TEMPLATES + GUIDES


"I've been waiting years to make this huge transition and I literally wouldn't have been able to do this without Jules. I'm so glad we were able to work together. There's no one else I'd rather have working on this project than her! She's taken all my messy thoughts and ideas and have put them into words that I've been wanting to communicate for so long. She created a brand that feels so much like myself and what I ACTUALLY want to offer. Everything feels so clean, cohesive, beautiful, inspiring, and exciting!"

Kate Watkinson

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