Particle exists to bring people and purpose to light through thoughtfully crafted stories. PFCo. is a husband and wife duo that has a passion for
telling stories both visually and musically. Their aim is to help
grow your business by showing the world the heart of your
brand through our creative process. Inspired by generations before them, they want to tell stories that
get to the heart of your brand. They want the viewer to resonate
with the story and be moved to action (partnering, purchasing,
sharing, joining a movement)
When Greg and Mel approached me they were dealing with two specific hurdles in their brand; 1) Their Voice: their current website and messaging attracted a clientele that was no longer relevant to Particle's vision. 2) Their Visuals: They had a logo and a basic structure for brand but were looking for more clarity for how to properly apply their brand aesthetic to their online presence and other practical pieces of their business.
Our goal was to present the PFCo. brand online in a way that appealed more to her new target niche through the content they shared and the messaging across their website. We also took time to create branded templates and documents that not only brought the brand together more cohesively, but also serve as efficient tools for the PFCo. team that allow them to spend more time doing the things that matter and less time on administration work. Together we created a clear language for client communications and expression of the PFCo. mission and offerings.
- BRAND STRATEGY + REFINED MESSAGING
- SYSTEMS/TOOLS FOR DAY-TO-DAY BUSINESS
- VISUAL IDENTITY DEVELOPMENT
- CUSTOM ICONOGRAPHY
- WEBSITE DESIGN + DEVELOPMENT
- PRINT MATERIALS + TEMPLATES
"We chose to work with Goodwell because after reviewing her work on her website and meeting with her to discuss our needs we realized we are very like-minded both creatively and in our approach to business. Not only are they great to work with but they are insanely talented not just on a design level but also getting to the heart of what you do and why you do it. We really valued our time with Goodwell going through their process in order to get to the heart of who we are as a brand."