the goat bar

BRAND + PACKAGING + WEBSITE + PRODUCT PHOTOGRAPHY

NATURAL & NOURISHING

The Goat Bar produces quality artisan soap products fit for every body, but even further than that, these bars are suitable for an audience with sensitive skin. Typically products geared towards eczema or psorasis sufferers come across as sterile, prescriptive and boring, only focusing in on the issue. This is where The Goat Bar offers a solution that allows this group to feel like they’re finding the help that they need AND treating themselves to a simple luxury at the same time.

 

Brand Key words

Brand overview

NATURAL
ARTISAN  QUALITY
NOURISHING
LOCAL
CONCSCIOUS

Katie approached me with a product, a vision, and a small client base – our goal was to create a cohesive brand that appealed to this current audience and would attract more consumers. We created a name, a visual and written language, packaging and an online presence that presents itself with clarity and consistency. Together we identified hurdles in the business and created tools and systems to help Katie run her business smoothly and efficiently while protecting precious time taking care of her son and spending time with her family.

WHAT WE ACHIEVED TOGETHER

DELIVERABLES

- BRAND STRATEGY + REFINED MESSAGING
- SYSTEMS/TOOLS FOR DAY-TO-DAY BUSINESS
- FULL LOGO SUITE + VISUAL IDENTITY
- WEBSITE DESIGN + DEVELOPMENT
- PACKAGE DESIGN + PRINTED MATERIALS
- PRODUCT PHOTOGRAPHY

"I had an amazing experience working with Goodwell studio! Jules does fantastic work. She had so many great ideas, visions, and options for me to choose from! I chose to work with Goodwell studio because of her creativity. I had no idea where to even start on my own. She knows how to take the most simple things and make them beautiful and unique! Before reaching out to Goodwell studio for help on branding my business, I was quite nervous. I didn’t think my product and brand would ever go anywhere. With the help of Goodwell studio I can honestly say my products/website and overall branding are better than I ever imagined!"

Katie; The Goat bar

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