NATURAL & NOURISHING
A bar for every body.

The Goat Bar produces quality artisan soap products fit for every body, but even further than that, these bars are suitable for an audience with sensitive skin. Typically products geared towards eczema or psorasis sufferers come across as sterile, prescriptive and boring, only focusing in on the issue. This is where The Goat Bar offers a solution that allows this group to feel like they’re finding the help that they need AND treating themselves to a simple luxury at the same time.

 

Brand development + Website + Packaging + Product Photography

Brand overview

Katie approached me with a product, a vision, and a small client base – our goal was to create a cohesive brand that appealed to this current audience and would attract more consumers.

We created a name, a visual and written language, packaging and an online presence that presents itself with clarity and consistency.

Together we identified hurdles in the business and created tools and systems to help Katie run her business smoothly and efficiently while protecting precious time taking care of her son and spending time with her family.

What we achieved together