watch the brand story

the face behind the studio

hi, im jules!
I create & communicate
for a living.

Having been through the whirlwind of entrepreneurship during my time running this studio, I intimately understand the challenges it can bring. My background as an art director in an agency setting has also allowed me to collaborate with several entrepreneurs. Overseeing projects from start to finish with my team, providing comprehensive services, and tackling large-scale projects at a rapid-fire pace. 

There is certainly a time and place for this level of execution; as a small-to-mid-sized business trying to make its way to the next level, that might not be what you need (or can invest in at this stage).

I grew so much as a designer and creative professional in this environment, but it also resulted in serious sacrifices for my health and well-being. And while I’ve taken my agency-level experience with me, I’ve left that environment of divided attention, tight deadlines, diminished creative energy and employee burnout behind.

Goodwell launched as an alternative option to this fast-paced culture, prioritizing intentionality and one-on-one focused attention, only taking on projects that match our capacity and allowing us to deliver exceptional work without sacrificing our passion or collective well-being.

I’m coming to the table with years of agency experience and a desire to do things a little differently with this small studio. 

walks with My Dog Sail &
8 hours of sleep

Nose deep into my "Currently Reading" list.

That first sip of coffee in the morning.

Curating a new Studio Playlist.

Daily Non-Negotiable


Simple Delights

Creative Outlet

The design world isn’t new to me;
the rise and grind, the hustle and bustle, the stress & sometimes chaos are all things I’m familiar with.

But in all my years of doing this and through my unique life experiences I started to ask myself, “does it have to be this way? Will I only be successful if I drive myself to the point of burnout?’

After taking a step back and allowing myself to enjoy some of the simple things in life, I realized that it’s in these intentional moments of rest, that creativity is born.

Production by Particle Film Co.


 Watch The Brand Story


Over the years I've learned how to hone in on my strengths and have developed a very clear sense of how I want to be spending my days and how I best thrive in both work and personal areas of life.  I've been lucky enough to work alongside some amazing clients to help them do the same! 

At Goodwell, we offer a small but mighty service suite, so we can focus on what we’re good at. It’s a small team, just 1-2 people working on your project. Myself and a small handful of folks that I pull in for their expertise where my capabilities meet their edge (ex. brand photography). 

Every custom project we take on together receives undivided attention and we choose to work on just one custom project at a time because we know that’s the level of attention that is required and quite frankly deserved.


all the benefits of agency level expertise 
      the undivided attention of a small studio


all the
benefits of agency level expertise 
      the undivided attention of a
small studio


Join the roster

JusT this year,
Goodwell has been trusted by six super aligned CUSTOM
WORK clients.

             because we’re specific about who we want to work with, 
         you should be too.


Yes, just six,

and we

JusT this year,
Goodwell has been trusted by six super aligned CUSTOM
WORK clients.

              because we’re specific about who we want to work with,                  you
should be too.

Yes, just six,

and we believe

Strategy-based design       mindful entrepreneurs.





Strategy-based design        mindful entrepreneurs.



IDeas we        by



We used it before the hipsters did.



Infinite battery life, no loading time, no data fees.



Wouldn't it be awesome if these were wearable?


What you see is what you get, and we like to get personal pretty quickly. We view the opportunity to look at our client's desires and shortcomings with a whole heart and an open hand. We assume a posture of grace and make space for questions and vulnerability by practicing courage over comfort first. 

We analyze and determine the obstacles and the objectives before outlining the path forward. We create efficient processes catered to each job's unique context. There are no cookie-cutter answers, just good questions that encourage organic solutions.

We believe in intentional design, good practices, and creativity while thoughtfully bending the rules.

We take on only what we align with and what we are capable of today. We push back against the scarcity mindset that often comes when you are solely responsible for running a business. As a result, we prioritize a 1:1 client focus and a slow process.

We look at every deliverable, whether visual, written, or systematic, as an efficient tool and an opportunity for genuine connection.

We see the body as a subject (the place we exist in and engage with the world), not as an object (a tool that we can wield and control as we please).  
We listen to our natural rhythms. 

We subscribe to a three-stage day that fluctuates and cycles us through a daily flow of peak, trough, and recovery. We're proponents of the restorative pause and protect the energy management of this cycle.

Our marketing strategy is uncomplicated. We engage with our audience in small and intentional interactions on and offline. In contrast, numbers (follows, likes, views) are not the metrics we use to determine our success or a path we chase after future clients. 

Resistance calls us to question everything we do and to look even deeper to find the answer to our "why?" Fear of rejection does not paralyze us – instead, it drives us to present only our best ideas.

Aware that imposter syndrome always lurks in the shadows, we recognize our limitations without reinforcing limiting beliefs. We know our strengths and do our best to practice those muscles daily. We know when to ask for help, and we constantly challenge ourselves to take part in continual learning. 

free resource

Is your website working as hard as it could be?

So many service providers I come into contact with are burning themselves out, bending over backwards to get folks to buy into their services and purchase their products, all while totally ghosting their 24/7 passive salesman (their website).

download the free resource →

If this is you, that’s okay, I see you and to be perfectly honest... I’ve been there. This resource will walk you through all of the things you need to consider to have an optimized website that is working to it’s full potential!




not to pump        own tires or anything,        there's a reason why we have a          satisfaction rate ...

- Lindsay, Lindsay Bishop Mortgages

- Dylan, Milko LC

- Devyn, The Wellness Hub

- Kate Watkinson,

- Rachel, Boardwalk Sales

- Jessie, Tranquillo, Wellness Studio

“Where do I even begin!? From the moment I met Jules, I knew we'd be the perfect fit. I was drawn to her own social media outlook and her work-life balance she valued.
She's kind, thoughtful, understanding, 
quick, very much creative and really took the time to understand me and what I was trying to achieve.”

“Jules made every effort to truly understand my passion for the work that I do and my vision for my business.

In just a few meetings, Jules was able to translate my vision into a verbal and visual brand expression that perfectly encapsulated everything I was hoping to convey to my clients..”

“Highly recommend Jules at Goodwell Studio.

She was very thorough, grasped our vision, adapted to our needs and delivered the content on time!”

“I cannot express my thanks to Goodwell Studio enough! I came to know Goodwell Studio from a fellow creative and friend. As soon as I started following Goodwell’s work I was hooked! I kept finding myself going back to their website, viewing their beautiful projects and kept dreaming of rebranding my business with them. I made the decision to hire Goodwell Studio very shortly after that and it was one of the best decisions I’ve made for my business.”

“Jules the founder of Goodwell Studio was fantastic to work with. She was excellent at understanding our business and what we wanted/needed from her in order present our website properly to our customers.

If anything needed to be adjusted she was very quick and precise to make any adjustments. I would most definitely recommend her to others and would use her expertise again.”

“Lovely experience with Jules!

I was very happy with her attention to all the details of my needs, and the thorough job she did from start to finish..”

Kind Words

Kind Words

Kind Words

Kind Words

Kind Words

Kind Words

  Book an intro call →

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let's work together!

Our first step in working together is to set up a totally complimentary intro call.
Please fill out the form below and we will email you within 48 hours.
All other inquiries, please email me at

Now booking projects for Q3 2024.

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