While agencies can offer you robust services and big project scopes, they’re also giant machines and require a lot of resources to run. That means higher project costs and many hands working on different projects simultaneously, often leaving room for split attention and energy. I know this well because of my years of experience working as an art director, managing and creating projects from start to finish with my team.

And while it's excellent that agencies can support big-name brand projects with robust services, and there is certainly a time and place for this level of execution, that might not be what you need.

At Goodwell, we offer a small but mighty service suite, so we can focus on what we’re good at. It’s a small team, just 1-2 people working on your project. Myself and a small handful of folks that I pull in for their expertise where my capabilities meet their edge (ex. brand photography). 

Every custom project we take on together receives undivided attention and we choose to work on just one custom project at a time because we know that’s the level of attention that is required and quite frankly deserved.

02. why would i choose a small studio over an agency? 

Client Feedback

Sign-off on visual layout application

Sign-off on copy

Apply Basic SEO + Formatting





Any Final Revisions or tweaks

Present Final Web Wireframe + Visual Layout Changes for Approval

Transfer Site ownership + connect URL

Launch graphics & any training necessary

03. What's the process like for a semi-custom site?

A thirty minute Warm Up Sesh (call)

Choose the functionality you require

Choose the layout that speaks to you, we  will then customize the colours/fonts to match your brand (between the 3 unique layouts available for this series) and book your start date

A brand questionnaire and copywriting prompt form will be sent and completed 1 week before our project start date

All brand assets must be sent 1 week before project start date




Collect all brand data and assets

Approve layout and theme (fonts/colours)

Create and approve how brand elements as translated to web (fonts, colours) etc.

Upload all Assets to the Site

Build and Apply Copy

Client Approval/Feedback EOW

Yes, as a small studio, you’re paying market value. While there’s less overhead at a studio compared to an agency, it still makes up part of the equation. For context, at an agency you’ll pay anywhere from $10-150k depending on your project. We also factor in time, expertise and outsourcing into the final fee and are truly unafraid to put it up here on our website, because we believe honesty is everything and that includes knowing what an investment with us would look like. We've worked on projects with investments as little as $3k to full scope custom projects that can reach upwards to $15k depending on your needs.

04. Seems like a lot for a studio, are you sure this is market price? 

Trust us when we say, your business needs more than just a logo. Branding is an important business investment that helps you to reach your goals. A one-off logo will not help you to connect with your target audience, stand out from your competitors, create consistency, build loyalty and trust with your audience or bring in more revenue. 

For this reason, we do not take on logo only projects. We want you to invest in design that’s going to move your business forward and help you to grow into the brand you want to become, not just the brand you are now.

05. What If I just need a logo?

We're always open to discussing brand photography options! We do acknowledge that this is an additional expense to hire a brand photographer and we have a few we'd love to recommend to you. We've worked with them on numerous client projects and have a process that works like well-oiled machine! I often accompany these collaborators on shoot day and provide creative direction and a shot list to keep the day running smoothly.

If you choose not to work with a brand photographer, we do recommend a few things to be done at least semi-professionally if you can (headshots, team shots, if you have office/clinical space you'd like to show) On-brand imagery and brand photography fosters a sense of trust and connection with your audience so we will always recommend using this type of imagery where you can but there are plenty of ways we can use a well curated stock imagery library to fill in the gaps.

06. Do I have hire one of your preferred brand photographers for on-brand imagery or can I find my own?

These templates are built on Showit — a powerful drag and drop website builder that we've been using for almost of our studio's site designs. A ShowIt subscription is required to use our templates, which includes hosting for both your site and blog, use of the software to customize and manage your site, and tech support along the way. We love using ShowIt for its creative freedom and flexibility as well as it's live tech support chat team who are available to help you if any issues arise while you're making small updates to the site after our work together. A great perk in my opinion!

07.  what platform are these templates for?

Yes! All of our sites are created pre-optimized not only in their user flow but also with SEO in mind. We sprinkle in keywords as organically and as often as we can to ensure Google loves your site as much as we do, the website platform we use, ShowIt, has powerful, built-in SEO tools on the ready to help you rank. Maintaining excellent SEO requires more than just a one-time task however, in order be on Google's radar, it needs to know you're continuing to serve up useful information to your audience, that's why we highly recommend utilizing your blog. More on that here.

We even made a little freebie to help you determine whether or not your current site is working as hard as it could be. Check it out here!

08. Is this site going to be good for my SEO?