semi-custom website designs

introducing the
semi-custom site series

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A semi-custom experience crafted          you in mind

with

semi-custom site SERIES

meet the site series

about the

Your website built for you in just 30 days using one of our signature ShowIt templates designed and developed using the same process we use in all our from-scratch custom projects. 

Semi-Custom Websites

You don't need me to tell you the importance of an optimized website in this social economy. There's so much noise saturating the internet that it's not enough to have a website that is simple designed to be pleasing, you need strategy.

Our semi-custom sites are intentionally made with very specific service providers in mind, which allows us to create sites that are backed by strategy right off the hop! 

We work with a pre-built framework developed beforehand with a very specific type of business in mind (yours, in fact!) customized to fit your needs.

Each semi-custom site has been crafted and built following the same process as all of our from-scratch custom projects; prioritizing research, strategy, objectives within your niche and creativity to create a unique and well-thought-out experience online.

We value allowing your brand to uniquely shine, so with that in mind, our semi-custom sites are not available to just anyone who wants them – they're one-offs, only to be sold to one business. If you purchase the site, it's yours and only yours. So you can rest assured that this design is as unique as you are.


Basic Copy Editing & SEO 
Domain Setup & URL Transfer
Video Training & Launch Graphics




01      Copywriting Prompts for Each Page
02      14 Days Post Launch Email Support
03      Strategy Report


One 3-Page Website + Blog

01      Home Page

02      Signature Strategy-Based Sales Page
              for 1 Leading Service

03      About Page
04      Blog Set Up
              Optimized Contact Page

      


TIMELINE

our exclusive

View our Semi-Custom siteS

$3990 $5990* CAD**

30 day turnaround

What's includeD

Beta Price

+ BONUS

*Comparable to custom web experience pricing
**extra pages at an additional fee

You don't need me to tell you the importance of an optimized website in this social economy. There's so much noise saturating the internet that it's not enough to have a website that is simple designed to be pleasing, you need strategy.

Our semi-custom sites are intentionally made with very specific service providers in mind, which allows us to create sites that are backed by strategy right off the hop! 

We work with a pre-built framework developed beforehand with a very specific type of business in mind (yours, in fact!) customized to fit your needs.

Each semi-custom site has been crafted and built following the same process as all of our from-scratch custom projects; prioritizing research, strategy, objectives within your niche and creativity to create a unique and well-thought-out experience online.

We value allowing your brand to uniquely shine, so with that in mind, our semi-custom sites are not available to just anyone who wants them – they're one-offs, only to be sold to one business. If you purchase the site, it's yours and only yours. So you can rest assured that this design is as unique as you are.


the convenience        template site,
with all the IMPACT        fully-custom design.

of a 

of a

the convenience template site,

with all the benefits        fully-custom design.

of a 

of a

view THIS SITE

semi-custom website

interior design co.

SOLD
OUT

SHOP                     COLLECTION

the semi-custom

view THIS SITE

semi-custom website

Luna studio

SOLD
OUT

view THIS SITE

semi-custom website

willoby

view THIS SITE

semi-custom website

The Business Coach

SOLD
OUT

the semi-custom

SHOP

Collection

Good for you if:

GET STARTED

our semi-custom sites are

You’re done spending hours trying to DIY your website and are ready to level up your online presence with intention.

You’re a young business looking to establish a solid online presence from day one but need an expert to guide you there.

You're a high achiever with a head full of big ideas and amazing services to offer, but feel lost on how to communicate them or lack a compelling home for them online.

You're seeking expert guidance, a well-thought-out strategy, and the accountability to make it happen and get your website rolling before the end of the year!

You’ve got a brand identity you like but want a website that works as a functional service-selling tool without going fully custom.

Or you’ve got a site but it needs a quick refresh and you're looking for a midway point without going fully custom.
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Pairing your unique vision with a strategic & intentional approach to build a one-of-a-kind brand identity and ShowIt website that transcends aesthetics. A custom from-scratch design that truly feels and sounds like home, for you and your audience, and that supports the most expansive version of your business.

Ideal choice for mature businesses looking to level up (2 years+) or if you require specific website features to achieve your goals. 

custom brand & web design

get started

if not, you might be interested in

Cool huh?

Claim this semi-custom site before someone else does!

View the Live Demo

Meet Willoby

Willoby is the perfect partner for building your online presence and connecting with your ideal clientele with ease. The neutral website design, crafted with intention and strategy, provides a clean and minimal aesthetic that is ideal for healers, counsellors, retreat organizers, and any service-based wellness businesses like these.

Intentionally designed for the service-based coaching or conselling businesses. 

semi-custom site Series

Semi-Custom Website 

semi-custom site series

Semi-Custom Website 

View the Live Demo

The Business Coach site is the perfect partner for building your online presence and connecting with your dream entrepreneur clientele with ease. The soft feminine website design, crafted with intention and strategy, boasts a clean and minimal aesthetic that is ideal for creatives, coaches, wellness practitioners, and any businesses that offer program based services.

Intentionally designed for the service-based coaching or consulting businesses. 

Meet  the business coach

Cool huh?

Claim this semi-custom site before someone else does!

semi-custom site series

Semi-Custom Website 

View the Live Demo

The Interior Design Co. site is the perfect partner for building your online presence and connecting with your dream home owner clientele with ease. The bold and minimal website design, crafted with intention and strategy is big on visual story telling, allowing your client feedback and visual portfolio to speak for itself. Ideal for creatives and any businesses that require portfolio-based marketing.

Meet Interior Design Co.

Cool huh?

Claim this semi-custom site before someone else does!

Intentionally designed for the creative service entrepreneurs with portfolio-based work.

Looking      more support?

for

Love the idea of a semi-custom site but don't have a logo and pre-existing brand to support it? No problem, we have a solution for that too. We edited down our custom brand experience and created a Lite Brand program to deliver you with the essentials to help you get started, available exclusively to our Finisher Series clients and completed in just ONE WEEK.

All in on semi-custom web design but need a brand too?

Lite brand design

01      Launch Graphics


Lite Brand Design

01      Two concept options (1 round                        revision)

02     3 final logo variations for multiple                   applications

03     Typography and Colour Usage (for               print and web)

04     Each design in EPS, JPEG, and PNG

05     Favicon for website or social use

06     Lite brand guides (fonts, colours                   and logo usage)

      


TIMELINE

$1999 $4920* CAD

1 week turnaround

What's includeD

lite brand Price

+ finisher series BONUS

*Comparable to custom brand design experience pricing

Lite Brand Design

01      Two concept options (1 round revision)
02     3 final logo variations for multiple applications
03     Typography and Colour Usage (for print and web)
04     Each design in EPS, JPEG, and PNG
05     Favicon for website or social use
06     Lite brand guides (fonts, colours and logo usage)

      


get started on lite branding

get started on lite branding

Strategy is always our top priority. We're always aiming to create designs that are not only visually compelling but functional sales tools for your business. We believe in order to have your site working as a functional sales tool it requires knowing your audience and their needs intimately. That's why we approach every single project with you and your audience in mind.

Semi-custom sites are built off of a pre-developed framework and tailored to your specific brand. Although we do not do a full strategy workshop together in semi-custom, we've created these semi-custom templates with very specific service provider in mind. We've done the research ahead of time and have experience working with very similar businesses within those industries specifically. We're relying not only on our years of industry knowledge but also on a carefully crafted process where we are able to excavate any missing pieces and apply them to your specific business strategy.

Each semi-custom site has been crafted and built following the same process as all of our from-scratch custom projects; prioritizing research, strategy, objectives within your niche and creativity to create a unique and well-thought-out experience online.We value allowing your brand to uniquely shine, so with that in mind, our semi-custom sites are not available to just anyone who wants them – they are one-offs, only to be sold to one business. If you purchase the site, it's yours and only yours. So you can rest assured that this design is as unique as you are.

01. What's the difference between a semi-custom and a custom design?

Let's clear up a few things first. This is not another template site. We know that when you choose a template site, you're going off of visual preference and not necessarily considering all the back-end strategy .. and that's okay because that's not your job, its ours!

We also know that when you choose a template site you're left to customize it to your brand and often get lost in all the fine details and maybe even realize you're in over your head call it quits (it happens) ... and that's okay, because we are not going to make you endure that. On the contrary, we're determined to set you up for success!

Our semi-custom sites are intentionally made with very specific service providers in mind, which allows us to create sites that are backed by strategy right off the hop! 🐰

We'll use this existing framework as a jumping point to customize it to your unique brand identity and with messaging specific to your unique audience.


02. How is a semi-custom site different than a template site? 


Client Feedback

Sign-off on visual layout application

Sign-off on copy

Apply Basic SEO + Formatting





Any Final Revisions or tweaks

Present Final Web Wireframe + Visual Layout Changes for Approval

Transfer Site ownership + connect URL

Launch graphics & any training necessary

03. What's the process like for a semi-custom site?



Choose the layout that speaks to you, we will then customize the colours/fonts to match your brand and book your start date.

A brand questionnaire and copywriting prompt form will be sent and completed 48 hours before our project start date.

All brand assets must be sent 48 hours before project start date.

Set-up your ShowIt registration

We'll hop on a thirty minute Warm Up Sesh (call) to get acquainted before we dive in!




Collect all brand data and assets

Approve layout and theme (fonts/colours)

Create and approve how brand elements as translated to web (fonts, colours) etc.

Upload all Assets to the Site

Build and Apply Copy

Client Approval/Feedback EOW

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     05       

Week THREE +

Week Zero

     04      

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Week one

Week TWO

     04      

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Short answer, no. Here's why; the semi-custom site solution is ideal for young businesses looking to establish a solid and supportive online presence from day one.  We recognize that young businesses, while understanding the value of professional branding, may not always have the same kind of resources readily available as established brands to invest in a fully custom solution (we know because we've been there, and because we've encountered this with prospective clients in the past!) That's why we created this series, to support you in your growing years and to give you a solid foundation with all the basics to get you started.

But because our semi-custom site designs require that you come to the experience with basic branding already, we recognize that may be another gap that we are more than happy to fill for your young brand, allowing you to start off on the right foot with all the basics of a strong, visually cohesive brand at a price point that matches where you are in your journey.

04. Can I purchase Lite Branding on it's own outside of the semi-custom site package?

Wednesday:
You will receive 2 concept options with the opportunity to provide 1 round of feedback

Thursday:

You will be asked to provide any feedback by the EOD Thursday

Friday:
A revision period if necessary with revisions sent EOD, feedback required first thing Monday morning.

The following Monday EOD:
A wrapped and ready-to-go brand complete with guidelines and final files exported in all the appropriate formats.

05. What's the process like for lite branding?

To Start

Reserve your Lite Brand.
Book a start date.
Schedule a quick 30 min warm up call.
Complete a brand questionnaire 1 week before our project start date.
   
A Quick Overview of Project Week:

Monday:
I look over our questionnaire and start to gather inspiration and do competitor research 

Tuesday:
Concept Development Day


Of course! We welcome it! We do acknowledge that this is an additional expense to hire a brand photographer and we have a few we'd love to recommend to you. If you choose not to work with a brand photographer, we do recommend a few things to be done at least semi-professionally if you can (headshots, team shots, if you have office/clinical space you'd like to show) On-brand imagery and brand photography fosters a sense of trust and connection with your audience so we will always recommend using this type of imagery where you can but there are plenty of ways we can use a well curated stock imagery library to fill in the gaps.

06. Can I still hire a brand photographer for on-brand imagery even though we're doing a semi-custom experience?

These templates are built on Showit — a powerful drag and drop website builder that we've been using for almost of our studio's site designs. A ShowIt subscription is required to use our templates, which includes hosting for both your site and blog, use of the software to customize and manage your site, and tech support along the way. We love using ShowIt for its creative freedom and flexibility as well as it's live tech support chat team who are available to help you if any issues arise while you're making small updates to the site after our work together. A great perk in my opinion!

07.  what platform are these templates for?

Yes! All of our sites are created pre-optimized not only in their user flow but also with SEO in mind. We sprinkle in keywords as organically and as often as we can to ensure Google loves your site as much as we do, the website platform we use, ShowIt, has powerful, built-in SEO tools on the ready to help you rank. Maintaining excellent SEO requires more than just a one-time task however, in order be on Google's radar, it needs to know you're continuing to serve up useful information to your audience, that's why we highly recommend utilizing your blog. More on that here.

We even made a little freebie to help you determine whether or not your current site is working as hard as it could be. Check it out here!

08. Is this site going to be good for my SEO?

100%

our

but

not to pump        own tires or anything,        there's a reason why we have a          satisfaction rate ...

- Lindsay, Lindsay Bishop Mortgages

- Dylan, Milko LC

- Devyn, The Wellness Hub

- Kate Watkinson, katewatkinsonphotographs.com

- Rachel, Boardwalk Sales

- Jessie, Tranquillo, Wellness Studio

“Where do I even begin!? From the moment I met Jules, I knew we'd be the perfect fit. I was drawn to her own social media outlook and her work-life balance she valued.
 
She's kind, thoughtful, understanding, 
quick, very much creative and really took the time to understand me and what I was trying to achieve.”

“Jules made every effort to truly understand my passion for the work that I do and my vision for my business.

In just a few meetings, Jules was able to translate my vision into a verbal and visual brand expression that perfectly encapsulated everything I was hoping to convey to my clients..”

“Highly recommend Jules at Goodwell Studio.

She was very thorough, grasped our vision, adapted to our needs and delivered the content on time!”

“I cannot express my thanks to Goodwell Studio enough! I came to know Goodwell Studio from a fellow creative and friend. As soon as I started following Goodwell’s work I was hooked! I kept finding myself going back to their website, viewing their beautiful projects and kept dreaming of rebranding my business with them. I made the decision to hire Goodwell Studio very shortly after that and it was one of the best decisions I’ve made for my business.”

“Jules the founder of Goodwell Studio was fantastic to work with. She was excellent at understanding our business and what we wanted/needed from her in order present our website properly to our customers.

If anything needed to be adjusted she was very quick and precise to make any adjustments. I would most definitely recommend her to others and would use her expertise again.”

“Lovely experience with Jules!

I was very happy with her attention to all the details of my needs, and the thorough job she did from start to finish..”

Kind Words

Kind Words

Kind Words

Kind Words

Kind Words

Kind Words

BUILDING BRANDS           SUPPORT THE WAY YOU LIVE.
Strategy-based design        mindful entrepreneurs.

for

that

BUILDING BRANDS

      SUPPORT THE
WAY YOU LIVE.

Strategy-based design        mindful entrepreneurs.

for

that

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free resource

Is your website working as hard as it could be?

So many service providers I come into contact with are burning themselves out, bending over backwards to get folks to buy into their services and purchase their products, all while totally ghosting their 24/7 passive salesman (their website).


download the free resource →

If this is you, that’s okay, I see you and to be perfectly honest... I’ve been there. This resource will walk you through all of the things you need to consider to have an optimized website that is working to it’s full potential!


watch the brand story

the face behind the studio

hi, im jules!
I create & communicate
for a living.

Having been through the whirlwind of entrepreneurship during my time running this studio, I intimately understand the challenges it can bring. My background as an art director in an agency setting has also allowed me to collaborate with several entrepreneurs. Overseeing projects from start to finish with my team, providing comprehensive services, and tackling large-scale projects at a rapid-fire pace. 

There is certainly a time and place for this level of execution; as a small-to-mid-sized business trying to make its way to the next level, that might not be what you need (or can invest in at this stage).

I grew so much as a designer and creative professional in this environment, but it also resulted in serious sacrifices for my health and well-being. And while I’ve taken my agency-level experience with me, I’ve left that environment of divided attention, tight deadlines, diminished creative energy and employee burnout behind.

Goodwell launched as an alternative option to this fast-paced culture, prioritizing intentionality and one-on-one focused attention, only taking on projects that match our capacity and allowing us to deliver exceptional work without sacrificing our passion or collective well-being.



I’m coming to the table with years of agency experience and a desire to do things a little differently with this small studio. 

  Book an intro call →

love what you're hearing?

let's work together!

Our first step in working together is to set up a totally complimentary intro call.
Please fill out the form below and we will email you within 48 hours.
All other inquiries, please email me at hello@goodwellstudio.com

Now booking projects for Q3 2024.

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