Hey, first of all, if you’re a service provider with a sales page and you’re struggling with this right now – I see you. The season that you’re in can be tough, know that you’re not in this alone.

I often see seasonal rushes and slow downs in my own business and I’m familiar with how exhilarating it is to put out a new service you’re excited about and how discouraging it is when you do not see the response to match that excitement. This might make you wanna scrap the whole thing and start over… (I say this from experience 😅).

Here’s the thing though, maybe it’s not the service that needs to change, maybe it’s just a matter of how you’re presenting it. ✨

That’s why I put this list together, take a look at these q’s and use them to reevaluate how you’re selling your services online. It’s the same 10 q’s I consider every time I’m creating a services page for my clients.

EVERY SALES PAGE SHOULD ANSWER THESE QUESTIONS:

1. What service do you offer?

This sounds obvious, but how else are visitors supposed to know what you are offering if you do not let them know.

2. Who do you specifically help?

It’s really important to put into place a qualifying round to vet potential clients before they slide into your DMs, sign up for your offers or join your program. Letting people know exactly who your product or service is for and just as clearly showing who it is NOT for will help move this process along smoothly. Like Brene always says, “Clear is kind.”

3. What do these folks want/need?

This shows that you are really tuned into your audience and know exactly the issues they’re faced with and have the right solutions to help them overcome them.

4. What are their hesitations?

I like to use this as a chance to answer or counter these before they even have a chance to ask them.

5. Why do you offer the service you offer?

No one wants to work with someone simply because they do X for Y in order to pay their bills at the end of the month or get rich. What’s the romance in that? Make sure the heart motivation for doing what you do can be felt through the screen.

6. What’s your story? Why should people feel compelled to hear from you?

Keep it short and sweet but oh-so personal! Remind them that they are, in fact, interacting with another human with a warm beating heart.

7. How does your service bring them from where they are to where they want to be?

This is your chance to get specific about what their immediate needs are and help them envision themselves on the other side of their obstacles.

8. How do they feel now, and how will they feel afterwards?

This is where story telling comes in, you want your visitors to get a good feel for the transformation you are offering them.

9. Specific deliverables:

Details to get specific about; the investment they’re in for, what’s included in the package, what’s the process like and what kind of experience can they expect from you?

10. Testimonials:

Nothing sells better than social proof. Things to consider when adding testimonials to your site
– Who has benefited from this service?
– What things are they saying about you?

Ready to really dig deeper?

Book a little warmup sesh with me via the contact form and we’ll take a look together at how creating a sales page that connects on this nitty-gritty level can give your brand a little boost.

More stuff like this over @goodwellstudio