Not Investing In Brand Photography: Common Mistakes Part Five
Why Is Brand Photography Important?
Again, we’re trying to make honest connections with our audience, but let’s be honest: when you, your competitor, and their competitor are all using the same free stock imagery in the exact same way .. your imagery can very quickly lose that “authenticity” magic. This not only breaks trust with your audience, it also makes your brand and your site hard to differentiate.
Which is a HUGE L for your brand. 😮💨
Where To Use Your Brand Photography
All over your website, but more specifically, the home page. This is PRIME real estate for captivating brand imagery that sets you apart. This is YOUR moment to reinforce your brand.
How To Get Started With Brand Photography
BOOK A BRAND PHOTOGRAPHY SESSION
Typically when we work with brands, I work closely with a photographer I trust and put together a creative direction for imagery that best represents the brand’s personality and helps them stand out amongst their competitors, providing my clients with a library of images to use across their website and social presence.
SOME LOCAL HAMILTON FOLKS I LOVE TO WORK WITH:
This woman has an unerring ability to capture you and the essence of what you represent effortlessly! No one will make you feel more comfortable behind the camera than Dorothy. If you need updated headshots or brand images, she is your gal.
Kate is another incredible resource, with equal amounts of expertise, she’s the gal who will take your product and express its magical and transformational qualities through compelling imagery. If you’re looking to showcase your product in a unique way, chat up Kate.
What To Do If You’re Working With a Smaller Budget
You can still curate imagery and show the spirit of your brand through premium stock photos.
Premium stock photography is a great way to be frugal without being cheap. You’re less likely to run into the problem of using the same imagery as your competitor when you pay a small fee for premium imagery.
STOCK PHOTOGRAPHY I TRUST:
LET ME KNOW IF YOU FOUND THIS HELPFUL BY FOLLOWING ALONG @GOODWELLSTUDIO.
Check out the video series here
READ THE NEXT POST IN THE SERIES 👉 CLEAR POINT OF VIEW: COMMON WEBSITE MISTAKES PART ONE
Wanna chat about how your website is performing?
Give me a shout! I’d love to help.
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