Missing Social Proof: Common Mistakes Part Four
Why Everyone Should Utilize Social Proof
If social proof is an afterthought on your website, or it’s not front and center you could be missing out on some huge conversion opportunities.
The thing is, adding social proof to your marketing efforts establishes you as an expert and creates more authority behind your brand.
The best people to have in your corner to help sell your services to new prospective customers are.. you guessed it.. OTHER customers! People who are wildly invested in what you have to offer. and that’s why Social proof can be more influential than giving promos and other money-saving incentives.
Can I also say … GOOGLE LOVES REVIEWS. ✨
(Such an easy way to boost your SEO today.)
How Do I Utilize Social Proof with My Marketing Efforts?
You’re gonna start by adding customer reviews to your website, you’ll want to do this in a few places but the easiest way to get started is on your services page.
A QUICK AND EASY FORMAT TO FOLLOW:
→ Show your Content
→ Add social proof
→ Call to action
TO GET STARTED
Pick the best reviews, the one that really resonates with your brand value and supports the thing that you believe most about your business.
What To Do If You Haven’t Collected Social Proof?
There’s an easy solution to that too.. ask for it!
HOW TO ASK FOR A REVIEW:
I suggest doing this over email, get in touch with the clients you loved working with and the projects that felt most aligned.
You could ask..
“I loved our work together and I’d like to feature you on my website/social media and was wondering if you wouldn’t mind answering a few short questions?”
OR
“I loved our work together and I’d like to feature you on my website/social media and was wondering if you wouldn’t mind leaving me a review on Google? (insert google business review link).”
SOME QUESTIONS YOU MIGHT INCLUDE:
→ “What would you tell someone considering working with us?”
→ “What were the results you got from working together?”
→ “Were there any challenges, fears, or concerns you had before working with us? Were those things resolved? How so?”
LET ME KNOW IF YOU FOUND THIS HELPFUL BY FOLLOWING ALONG @GOODWELLSTUDIO.
Check out the video series here
READ THE NEXT POST IN THE SERIES 👉 NOT INVESTING IN ON-BRAND PHOTOGRAPHY: COMMON WEBSITE MISTAKES PART FIVE
Wanna chat about how your website is performing?
Give me a shout! I’d love to help.
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