Why Link Building is Important and How it Affects Your SEO Rating

Google prioritizes Experience, Expertise, Authority, and Trustworthiness. One crucial factor in evaluating your site’s value is the depth of content engagement it fosters among visitors.

Links play a vital role in enhancing both the crawlability (preferred by Google) and navigation (preferred by humans) of your site. By providing continuous relevant information, links guide visitors deeper into your site’s offerings, thereby enhancing its value to both users and search engines.

Essentially, the equation boils down to the combination of helpful information and visitor engagement, resulting in a win-win scenario for both Google and your audience.

One of the ways we can build up this value is by creating a link building strategy through:

Internal Links
Outbound Links
Back Links

What is Internal Linking?

Internal links refer to any links embedded within your site’s content that direct visitors to other pages within your website domain.

How Can I Use Internal Linking to Guide Visitors Through My Site?

A practical and effective method is to interlink related blogs and resources within each other’s content. This can be seamlessly integrated within your blog points or strategically placed at the end of each post, providing visitors with avenues to explore related topics further. Additionally, linking relevant services within your blog content or vice versa, connecting blog posts to services offered on your website, enhances user engagement and site navigation.

What are Outbound Links?

Outbound links are links embedded within your site’s content that lead visitors out of your website domain to external sites.

How Can I Use Outbound Linking to Provide More Value to My Visitors?

Utilize outbound links to direct visitors to valuable external resources, tools, or products related to the topic they are exploring. This could include freebies, subscription forms, templates, third-party tools, social media feeds, or video trainings. Always ensure that outbound links open in a new window to facilitate easy navigation back to your site.

What are Back Links?

Back links are links embedded within someone else’s site content that direct visitors to your website domain.

How Can I Use Back linking to Help My Visitors and Improve My SEO Ranking?

Forge collaborations with adjacent experts who share a similar audience to yours. This can involve guest blogging, providing imagery (for photographers), participating in interviews on other expert blogs, or collaborative educational resources. Additionally, actively seek opportunities for guest appearances on podcasts, leveraging show notes and host web pages for backlinking.

What you can do to improve your link building strategy today

Internal Links

1. Review all your blog posts to identify opportunities for interlinking related content.

2. Incorporate links to relevant services within your blog posts.

3. Ensure every blog post concludes with a compelling call to action, directing visitors to explore further content on your site.

Outbound Links

1. Identify areas within your content where outbound links to external resources can enhance visitor experience.

2. Integrate links to your email marketing subscribe form or relevant emails sent to subscribers on similar topics.

3. Always set outbound links to “open in a new window” for user convenience.

Back links

1. Reach out to websites where your content is featured and request back links to your site.

2. Think of collaborative ways you can create content with experts who share a similar audience as you do and start crafting more back linking opportunities.

At the end of the day it’s important to remember that content that receives a lot of engagement is ACTUALLY ENGAGING. You can ensure you’re actually creating engaging content by providing information that your intended audience actually wants to learn about.

Interested in Developing a Linking Strategy Together? Schedule a 90-Minute Consultation Today!

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