At Corporate Events Hamilton, Carina is your dedicated partner for flawlessly executed corporate events in the Hamilton, Halton, and Niagara regions. With a focus on event planning, management, and design, she specialize in providing personalized solutions for mid-level to senior communications and marketing professionals. With her highly organized approach, Carina takes the stress out of event execution, allowing you to focus on cultivating relationships and enjoying your event.

 

Custom Brand + Semi-Custom Website + Custom Copywriting

Brand overview

When Carina reached out about our semi-custom website experience, she expressed that she felt like her previous site was outdated and didn't truly reflect the tone and approach she took to her work. She was also ready for a rebrand, her branding didn't feel professional enough and her online presence didn't match the level of excellence that her clientele can expect.

To start out work together, we went through the Brand Strategy Workbook to get a better handle on what it is that her business does, who it is for, what problem it solves and why that's important to her ideal audience/client.

Because this is a semi-custom site, I had already worked on the flow and structure of the site with a similar kind of client and client audience in mind so we went through to make sure that strategy was still relevant and made tweaks where necessary. 

One of the things Carina's clientele craves is simplicity. So a signficant factor we considered on her site was how to make submitting an RFP for a potential job extremely easy to do and to find on her site. You'll notice we embedded a button for this right into your nav bar and made a really simple submission form embedded directly into her site. Easy peasy for both parties to receive and fulfill work!

After we gathered and applied all the imagery and assets and started working on the copy together, collaborating and going back and forth til the message was perfect. We went back through our copy to double check our keyword usage, applied Basic SEO to things like page titles, descriptions, alt-text, metadata images etc. 

One we were finished I created a set of training videos and launch graphics, where I showed her how to edit every aspect of the site. Included training on how to use the blog as a powerful SEO tool moving forward, providing a bank of long-tail phrases and keywords and a little bit on how to integrate them into your content and allow them to maintain the performance of your website independently moving forward!

What we achieved together