Dorothy May
photographY
Dorothy May is a photographer based out of Hamilton Ontario. Her work specializes in natural light wedding, engagement, family, couple, and lifestyle photography. As a photographer her mission is to capture imagery that authentically reflects your story
and illustrates your unique individual connection by creating a natural and laid back environment.
Brand development + Web Refresh + Content Development
Brand overview
When Dorothy first contacted us, she felt like her brand lacked visual representation and consistency in her voice and message online.
Our goal was to create a visual language to compliment her existing brand and online presence. We developed a written language by refining her messaging across the website. She was also ready to invest time and energy into improving her site's overall performance and search rankings. We accomplished this over several months of writing blog content together, creating lead magnets and freebies to offer valuable information that would appeal to her target niche of local families and individuals, as well as optimizing her site in accordance with Google's standards. As a result she saw her site receive more traffic and appear within the top 10 searching rankings on Google for local photographers in Hamilton.
What we achieved together
Brand words
LAID-BACK
NATURAL
SINCERE
LIGHT-HEARTED
UNCONVENTIONAL
Deliverables
SYSTEMS + TOOLS FOR DAY-TO-DAY BUSINESS
LOGO SUITE + ART DIRECTION
WEB REFRESH
Organic Marketing Strategy;
- LEAD MAGNET CREATION
- SEARCH ENGINE OPTIMIZATION
- BLOG PLANNING & MARKETING
First, to boost her online presence, we identified a competitive keyword and dove into a plan to boost her rank for "Hamilton Ontario photographer."
To start we scoped out what her top competitors were doing and figured out how to do it even better. We sprinkled that key phrase all over her website in a way that felt natural and seamless. On top of that, we performed a robust linking strategy, made sure to link things up nicely throughout the site and backlink where possible.
Then, we got creative with content, whipping up over 30 blog posts on topics her audience actually cared about. We made sure they were polished, with all the right keywords, headings, links, and meta descriptions. To provide even more value, we started giving away free local tips for brides, and creating really handy resources to download.
We didn't stop there. We fine-tuned her site's performance, optimizing images and making sure everything was easy to access. We also got her on Pinterest to tap into a wider audience. And developed an additional strategy of offering freebies to keep her followers engaged.
She took it from there towards her Instagram efforts. Dorothy committed to providing information every single day for several months to make sure she stood out from the competition.
With this mix of tactics, we boosted her online visibility but also bolstered her authority as a household name in Hamilton photography, driving up her growth and engagement.
Brand Strategy & Organic Marketing
Let me show you how we took Dorothy’s site from 40 to first page in just over 4 months
"I've been waiting years to make this huge transition and I literally wouldn't have been able to do this without Jules. I'm so glad we were able to work together. There's no one else I'd rather have working on this project than her! She's taken all my messy thoughts and ideas and have put them into words that I've been wanting to communicate for so long. She created a brand that feels so much like myself and what I ACTUALLY want to offer. Everything feels so clean, cohesive, beautiful, inspiring, and exciting!"
Kind Words
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