Driegen Designs is where you'll find your trusted sidekick in the world of interior and renovation consulting, dedicated to creating spaces that truly reflect your story. Rebekah believes your home should harmoniously blend style and functionality to enrich your daily life.

 

Semi-Custom Website + Custom Copywriting

Brand overview

When Rebekah reached out about our semi-custom website experience, she expressed that she felt like her previous site was outdated and didn't truly reflect the calibre of design and the breadth of her work. 

To start out work together, we went through the Brand Strategy Workbook to get a better handle on what it is that her business does, who it is for, what problem it solves and why that's important to her ideal audience/client.

Because this is a semi-custom site, I had already worked on the flow and structure of the site with a similar kind of client and client audience in mind so we went through to make sure that strategy was still relevant and made tweaks where necessary. 

A big part of the process for her project specifically, we worked together on how to communicate and structure her services; because her a-la-carte pricing structure is fairly unique in this space, it was extremely important to communicate to potential visitors what they could expect both as an investment and as an experience with Rebekah.

After we gathered and applied all the imagery and assets and started working on the copy together, collaborating and going back and forth til the message was perfect. I presented some ideas for blogs and how to backlink them to relevant content on the site (Big W for SEO) and went back through our copy to double check our keyword usage, applied Basic SEO to things like page titles, descriptions, alt-text, metadata images etc. 

One we were finished I created a set of training videos and launch graphics, where I showed her how to edit every aspect of the site. Included training on how to use the blog as a powerful SEO tool moving forward, providing a bank of long-tail phrases and keywords and a little bit on how to integrate them into your content and allow them to maintain the performance of your website independently moving forward!

What we achieved together