Reverie
Reverie is an elevated wedding experience for couples who want the convenience of all details planned for them while having their day still feel luxurious, intimate and personal.
A SHARED WEDDING EXPERIENCE: ONE VENUE, ONE SET UP TWO INTIMATE & LUXURIOUS WEDDINGS
Brand & visual development
Brand overview
When Tess reached out about helping develop the visual expression of the Reverie brand, she expressed the serious financial fatigue of couples looking to get married and throw a beautiful celebration and the need for a middle ground in the wedding industry.
Couples were finding it difficult to stretch their budget across all vendors and were often left sacrificing overall ease and elegant details that made the day special and unique. It was out of this frustration that Reverie was born.
Together we crafted a visual system that accurately represented this alternative vision with confidence in a way that felt elevated and unique that Tess could use across all of her marketing efforts. (IG, website, newsletter etc.)
As a result, this clearly expressed and provided a beautiful and elegant experience our couples were looking for; fulfilling a much needed gap in the industry.
What we achieved together
Brand Personality
ELEVATED
ACCESSIBLE
SEXY & COOL
BIT OF WHIMSY
INTIMATE
EFFORTLESS
MODERN
Partnerships
PHOTOGRAPHY: HOWDY PICTURES
FLORALS: BILLIE FLOWER CO.
EVENT COORDINATION: INLY EVENTS
Deliverables
Full Logo Suite + Visual Identity
Day-of stationery design for couples
We couldn't be happier with the work Jules from Goodwell Studio has provided for us! Recommended by a fellow wedding vendor, Jules exceeded all our expectations with her branding and stationery for our Reverie Wedding Experience package, a wedding package with fellow local Hamilton/GTA vendors.
From our first meeting, Jules showcased her incredible talent and adaptability. Her designs were the missing piece our branding, website and socials needed and have added a beautiful touch to our wedding days ever since!
Jules is not only highly skilled but also incredibly kind and cool. Despite having to navigate opinions and ideas from our big team of creatives, she seamlessly adapts and has created wedding stationery (invitations and day-of signage) that perfectly complement other aspects of our wedding design, including florals, rentals, and decor.
Thank you, Jules, for your dedication, creativity, and support! Your work has been a vital part of Reverie's success, and we couldn't have done it without you. If you're looking for a talented designer who is a joy to work with, go to Goodwell Studio!