Tranquillo is a wellness centre focused on building physical and mental resilience as a community; because accountability and connection are exactly what you need after a long day grinding out the 9-5.
Something we’re seeing *especially post-pandemic*, is a spotlight on employee health. Employers are noticing that their people are exhibiting physical signs of burnout. Whether that manifests in mental exhaustion or physical pain, their employees are starting to feel it and being proactive about creating an environment of thriving in long-term health goals has become a HUGE PRIORITY.
The centre offers manual therapy and movement available for everyone, bit specifically encourages employees to leverage their extended healthcare benefits to keep them on track with their long-term health goals.
When Jessie reached out about her brand, she expressed that the conversation around workplace burnout wasn’t getting enough attention by her fellow practitioners offering clinical care (or her target audience, to be honest!). She was ready to amplify the discussion by showing up as an example of what a more long-term focused approach to health could look like.
And by building a calm and inviting presence where she provides manual therapy and hosts opportunities for connection to overwhelmed, burnt out, and isolated work-from-homers. Jessie's holistic and collaborative approach to community fitness, mental and physical care got me all fired up. We built a visual strategy that reflects this knowledge and energy.
At the end of the day, she wants to create a space where clients feel validated in the cause of their exhaustion or pain, well-equipped and empowered to make holistic decisions to best care for themselves long-term.
Together we were able to build a visual brand that expresses the quirky, boldness of this brand and the way it stands out from it's clinical counterparts.
BASIC BRAND STRATEGY
LOGO SUITE + VISUAL IDENTITY
“Lovely experience with Jules! I was very happy with her attention to all the details of my needs, and the thorough job she did from start to finish.”
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