Goodwell turns one today! It’s been one hell of a year and let me tell you friends, the learning curve has been STEEP!

One thing that I’ve been reflecting a lot on over the last few weeks is how much the studio has grown in just one year. We’ve got a better handle on the pace we want to be working at, the people we want to be working with and the language we want to be using more consistently to communicate all of this.

It’s been a great year learning from so many wonderful teachers who have shaped the approach we take to the way we work today. I’ve spent the last month or so refreshing our values and culture using Brene’s definition as a guidepost, “(Values are) the beliefs that are the most important to you, help you find your way in the dark, that fill you with a feeling of purpose.”

So take a look.

This is what Goodwell is all about;

Lead with Compassion and Curiosity 

What you see is what you get, and we like to get personal pretty quickly. We view the opportunity to look at our client’s desires and shortcomings with a whole heart and an open hand. We assume a posture of grace and make space for questions and vulnerability by practicing courage over comfort first. 

No Right Answers, Just Good Questions 

We analyze and determine the obstacles and the objectives before outlining the path forward. We create efficient processes catered to each job’s unique context. There are no cookie-cutter answers, just good questions that encourage organic solutions.

No-Risk, No Magic 

We believe in intentional design, good practices, and creativity while thoughtfully bending the rules.

Purpose Over Profit 

We take on only what we align with and what we are capable of today. We push back against the scarcity mindset that often comes when you are solely responsible for running a business. As a result, we prioritize a 1:1 client focus and a slow process.

Intentional Touchpoints 

We look at every deliverable, whether visual, written, or systematic, as an efficient tool and an opportunity for genuine connection.

Present-Moment Living 

We see the body as a subject (the place we exist in and engage with the world), not as an object (a tool that we can wield and control as we please).  

We listen to our natural rhythms. 

Protect Our Peak 

We subscribe to a three-stage day that fluctuates and cycles us through a daily flow of peak, trough, and recovery. We’re proponents of the restorative pause and protect the energy management of this cycle.

Uncomplicated Relationships  

Our marketing strategy is uncomplicated. We engage with our audience in small and intentional interactions on and offline. In contrast, numbers (follows, likes, views) are not the metrics we use to determine our success or a path we chase after future clients. 

Engage With Resistance

Resistance calls us to question everything we do and to look even deeper to find the answer to our “why?” Fear of rejection does not paralyze us – instead, it drives us to present only our best ideas.

Play To Our Strengths 

Aware that imposter syndrome always lurks in the shadows, we recognize our limitations without reinforcing limiting beliefs. We know our strengths and do our best to practice those muscles daily. We know when to ask for help, and we constantly challenge ourselves to take part in continual learning. 

Noteworthy teachers:

Hillary McBride, Bessel A. van der Kolk, Brené Brown, Daniel H. Pink, Simon Sinek, Steven Pressfield, John Mark Comer, Adam Young

“The best and only thing that one artist can do for another is to serve as an example and an inspiration” Steven Pressfield

Thank you to all of the lovely people who have shown their support to the studio over this last year — clients, friends, family and creative pals, you know who you are. There would be no Goodwell at all without you fine folks. 

So cheers to another year of fostering healthy ambition together!