Hey, first of all, if you’re a service provider struggling with this right now – I see you. The season that you’re in can be tough, know that you’re not in this alone. I often see seasonal rushes and slow downs in my own business and I’m familiar with how exhilarating it is to put […]

Brand & Web

August 22, 2023

10 Questions every sales page should answer

Hey did you know that the same way routines help us feel grounded in expectation for each day … showing up for your audience in a consistent way can help build trust and make them feel confident in what they can expect from you too? A few ways you can be consistent: 👉 work social […]

Brand & Web, Business

August 17, 2023

What your daily routines and your brand have in common

If you remember all the way back to January (!?) I was on about my word of the year; I mentioned landing on “rhythm”, but what I realize now is that what I was actually getting at was “honesty”. And guess what it’s okay to change your mind, that’s part of being honest. Lately, I’ve […]

Business, Goodwell

August 10, 2023

All we contribute is honesty

One of my favourite things about entrepreneurship is the freedom to make my own schedule. That includes the freedom to choose whether you’re going to work on holidays or take the time off like every other 9-5er. But let me be honest for a second, even with this freedom … I’m still absolutely riddled with […]

Goodwell, Wellness

August 7, 2023

4 Things I need when I’m feeling anxious about returning to work after a long weekend

I’m so excited for June! This month is gonna be filled with some really aligned projects and some sweet celebrations (my little sister is getting married!! 🥰). I’m definitely gearing up for a full month in the studio and personal calendar. Even with a calendar full of good things, it’s easy to let those things […]


June 22, 2023

5 Daily Non-negotiables for busy seasons

I’m sharing this one little shift that has drastically changed my weekend.


October 21, 2022

The One Thing That Has Helped me Scathe Off the Sunday Scaries

It was an accident at first, but then it was intentional. I started by taking off the first few days, then the entire week, and eventually the next. You’ve probably heard about the health flare-up I experienced earlier this month that really put me out. By week two, I asked myself; Should I be getting back to work by now? […]

Goodwell, Wellness

July 20, 2022

I accidentally took a two-week vacation

A little psychedelic rock meets soul mix designed for deep work and getting into flow.


July 6, 2022

Studio Playlist

Goodwell turns one today! It’s been one hell of a year and let me tell you friends, the learning curve has been STEEP! One thing that I’ve been reflecting a lot on over the last few weeks is how much the studio has grown in just one year. We’ve got a better handle on the […]

Business, Goodwell

June 7, 2022

The Goodwell Studio Culture