Holy moly how are we in Q2 already!?  You’ve probably seen that post trend going around on IG. Social media isn’t real so.. here are some things I’ve been struggling with lately. I love it, not only because it’s a chance to be honest with each other with where we’re at, but it’s a chance […]


April 16, 2024

Journal Prompts I’m Using For An Honest Quarterly Review

I had the privilege of sitting down with Dorothy & Effie from The Edit Sesh Podcast a few weeks ago to chat all things biz, brand and bridal. If you want to hear me gab away give it a follow and click the link below to listen in!

Business, Goodwell

April 10, 2024

Guest Interview: Edit Sesh Pod

Relaxed business woman in a beige outfit with her feet up, reading a magazine.

Before we dive into lead magnets. Why are we even talking about lead magnets in the first place? There are plenty of reasons for a lead magnet, but the biggest one, and the one I like to focus on is creating a lead magnet to drive folks to your website and essentially to build your […]

Marketing, Website Best Practices

March 15, 2024

How to Grow Your Audience with Lead Magnets

How are those January goals coming along??? If you immediately want to hide, you might need to review and reassess your resolutions. Still riding out that new year, new me energy  or have a few things fallen off  (and by a few.. maybe all the things?)  Listen, I’m not calling you out, while setting goals is absolutely necessary to motivate me to […]

Business, Wellness

March 12, 2024

Review and Reassess Your Resolutions with These Journal Prompts

How monthly reflective journalling has continued to help me stay focused and propel my business forward.

Business, Wellness

February 2, 2024

Journal Prompts to Help You Fall Back in Love with Your Business

Journalling print out for entrepreneurs and business owners for February

How to leverage brand photography to position yourself as an industry leader and create genuine connection.

Website Best Practices

January 24, 2024

Not Investing In Brand Photography: Common Mistakes Part Five

Hamilton, Ontario brand and website designer flipping through a brand photography book while sitting on a white couch.

Adding social proof to your marketing efforts establishes you as an expert and creates more authority behind your brand.

Website Best Practices

January 24, 2024

Missing Social Proof: Common Mistakes Part Four

Hamilton brand and website designer reading a book and talking about Google reviews

Let me tell you about where I’m seeing folks leave their red hot leads out in the cold and how you can avoid this common mistake.

Website Best Practices

January 24, 2024

Leaving Red Hot Clients Out in the Cold: Common Mistakes Part Three

Hamilton brand and web designer wearing a casual outfit holding books.

How you can leverage your blog posts to boost your rankings on Google and drive more organic traffic to your website.

Website Best Practices

January 24, 2024

Sleeping on Your Blog Posts: Common Mistakes Part Two

Hamilton, website and brand designer writing blog posts dressed in casual blue jeans and white sneakers

Leveraging your unique point of view to create connection and let your ideal client knows that you care about their personal success and ability to thrive as much as they do.

Website Best Practices

January 24, 2024

Clear Point Of View: Common Website Mistakes Part One

Web and brand designer from Hamilton, Ontario, sitting on a white couch wearing all white with her arms crossed on a stack of books