Adding social proof to your marketing efforts establishes you as an expert and creates more authority behind your brand.

Website Best Practices

January 24, 2024

Missing Social Proof: Common Mistakes Part Four

Hamilton brand and website designer reading a book and talking about Google reviews

Let me tell you about where I’m seeing folks leave their red hot leads out in the cold and how you can avoid this common mistake.

Website Best Practices

January 24, 2024

Leaving Red Hot Clients Out in the Cold: Common Mistakes Part Three

Hamilton brand and web designer wearing a casual outfit holding books.

How you can leverage your blog posts to boost your rankings on Google and drive more organic traffic to your website.

Website Best Practices

January 24, 2024

Sleeping on Your Blog Posts: Common Mistakes Part Two

Hamilton, website and brand designer writing blog posts dressed in casual blue jeans and white sneakers

Leveraging your unique point of view to create connection and let your ideal client knows that you care about their personal success and ability to thrive as much as they do.

Website Best Practices

January 24, 2024

Clear Point Of View: Common Website Mistakes Part One

Web and brand designer from Hamilton, Ontario, sitting on a white couch wearing all white with her arms crossed on a stack of books

How to do less and achieve more in your business in 2024. The goal was simple, and the reason I was able to crush it is because the effort behind it, through full force, was also very simple.

So how am I going to do less and achieve more in my business this year?

Read more to find out!

Business, Wellness

January 17, 2024

How To Do Less and Achieve More in Your Business in 2024

Relaxed business woman in a beige outfit with her feet up, reading a magazine.

My list of 10 questions every sales page should answer. Use them to reevaluate how you’re selling your services online through your sales page. It’s the same 10 Qs I consider every time I create a sales page for my own clients.

Brand & Web

August 22, 2023

10 Questions Every Sales Page Should Answer

Small ways to show up with consistency and impact your audience every day.

Brand & Web, Business

August 17, 2023

Consistency: What Your Daily Routine and Brand Have in Common

If you remember all the way back to January (!?) I was on about my word of the year; I mentioned landing on “rhythm”, but what I realize now is that what I was actually getting at was “honesty”. And guess what it’s okay to change your mind, that’s all part of honesty. Lately, I’ve […]

Business, Goodwell

August 10, 2023

All We Contribute is Honesty

One of my favourite things about entrepreneurship is the freedom to make my own schedule. That includes the freedom to choose whether you’re going to work on holidays or take the time off like every other 9-5er. But let me be honest for a second, even with this freedom … I’m still absolutely crippled when […]

Goodwell, Wellness

August 7, 2023

Anxious About Returning to Work? The 4 Things I Know I Need

I’m so excited for June! This month is gonna be filled with some really aligned projects and some sweet celebrations (my little sister is getting married!! 🥰). I’m definitely gearing up for a full month in the studio and personal calendar. Even with a calendar full of good things, it’s easy to let those things […]


June 22, 2023

5 Daily Non-negotiables for busy seasons